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A press release refers to a document issued directly to the consumers and media to announce the launch of a new product or in general about the company performance. The prime purpose of a press release is to attract complimentary media reports in order to fetch positive publicity for the services and products announced in the press release. Besides this it also serves the purpose of replacing or supplementing an oral presentation.
A press release is usually written when
- A new product is launched
- Your Business has organized a fundraising event
- Your company has won an important project or an award
- Business expansion plans
In online realm, one fact is well acknowledged the decor changes every day. This is because online visitors have a tendency to elaborate their search patterns and use latest online news sources more frequently. People now prefer to use Yahoo and Google websites to perform intricate searches relevant to a niche refined topic. As such, in order to promote your product for the relevant target market press releases have to be optimized according to the topic relevance of the search engine.
Press Release: Benefits from SEO Perspective
Increased Business Exposure: Search engines view news stories as more time sensitive compared to regular web pages. Thus immediately after you distribute your press release it is quickly linked to news websites thereby offering you early exposure. Most of the news web sites have archive sections which store your press release. This provides long term backlinks, visibility and PR value.
Precisely Targeted Keywords Online news searches are, generally much more specific than regular web searches. In other words, search terms (or keywords) in your press release are more likely to be searched precisely by people. This boosts your chances of attaining higher ranks for competitive search terms
Increased Traffic Press releases provide credible information and add to the trustworthy factor of your website. A well circulated press release can point the right potential customers to your website and provide them with credible information. A Press release can get 400 to 900 page views almost immediately - sometimes within a few minutes of the PR release.
Anchor Text link Advantage Anchor text links can also be embedded in your press release content to capitalize more on the SEO value. Most of the news websites allow this feature.
SEO optimized press releases have become integral to the online marketing strategies of a business. So being pioneers of the SEO realm, our PR services are highly result oriented.
Our Press Release Services
- We provide a 400 word press release promoting your business or website.
- Place appropriate HTML Anchor text in the press release.
- Insert your contact details in the Press Release.
- Submit your press release to all local news websites and radio stations in Ireland and the UK plus other countries namely Austria Denmark Germany Greenland Iceland, Norway Sweden Switzerland Afghanistan, Australia Hong Kong Maldives and New Zealand.
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